The history

Redefined Scandinavian

Minus was founded in 1998 and now, more than 15 years later, our identity as a brand is stronger than ever. Being a brand from Denmark we are part of the long and fine tradition of Scandinavian design culture, which is long lasting in terms of functionality and quality.

However we challenge the traditional perception of Scandinavian fashion being very minimalistic . Each and every garment has been treated and detailed with love, giving it its uniqueness and ensuring a true redefined Minus look. We strive to excite the independent and quality conscious woman who likes perfect fitting and refined details. Our ambition is to make clothes that make women feel the most themselves.

The team behind

What we do is not a 9 to 5 job. It is an important part of our lives… Making money is not the most important thing to us. What matters is that we are true to what we do and part of the reward is that what we do makes sense. The members of the small Minus team are all hand picked for their commitment, skills and strong personality.


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